In your recruiting literature:
1. Talk about the overarching goal, why you are building what you’re building, and for whom
2. Talk about the whole product
3. No references to size (Massive, Huge, Gargantuan)
4. No references to war or assassination. (Ninja, Killer, Slaughter)
5. No references to defeating or subordinating others: (World Domination, We Rule)
